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Bruno Cerball
General Manager, CALA

Bruno Cerball is the General Manager of Latin America for Globetek Media responsible for Sales, Pre-sales, Business Development and Operations in Latin America. Prior to joining Globetek, Bruno was a regional sales director for Thomson Video Networks where he was in charge of sales of advanced compression and digital processing solutions in the Andean region of Latin America and the Caribbean. In the past Bruno has led product and solution sales teams in video, data and telephony for CATV, DTH and IPTV platforms, across the Americas.  He began his career in 2001 as a financial advisor to a small cable television operator in Bolivia.  In 2002, Bruno joined International Cable Corp in Boston, where he opened and developed the Latin America customer portfolio for RF and opto-electonic CATV solutions.He was expatriated to Venezuela to establish local sales and consultancy presence on a very dynamic market.  In 2009, he assumed the role of director for international sales for 3 consecutive years, consolidating the company’s influence on the regional CATV operators. Having lived and worked in Spain, Belgium, USA, Venezuela and Colombia has given him a sharp and global perspective of the trends and markets of the broadband delivery industry.  Bruno holds a bachelor’s and master’s degree in economics from Universite Catholique de Louvain, Belgium.  He is fluent in French, Spanish, English, Portuguese and Dutch.  Bruno is based in Bogota, Colombia.

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