Company

Globetek Media LLC is a privately owned consulting firm specializing in developing business opportunities for our clients with a focus in Digital Video Processing, Digital Rights Management, Content Delivery Networks, Security, and Content Aggregation Solutions, for the CATV, Telco, and Mobile industries. Headquartered in Miami and with offices in Mexico City, Bogota, Medellin and Lima, Globetek Media simplifies the challenging business of creating a footprint in digital television services throughout Latin America and the Caribbean. Advising cable, telco, broadcast, mobile and OTT operators from white board concept through to commercial launch, the Globetek team connects these video service providers with a portfolio of technologies, solutions and professional services attuned to our region’s particular needs.

Leadership team

Meet our team 

Yefim Nivoro
Founder/CEO

Informed by over 20 years of establishing and growing world markets for advanced television technologies, Yefim Nivoro launched Globetek Media, LLC in July 2012 to connect Latin America and Caribbean video service providers with the world’s leading telecommunication software, hardware and service suppliers.  His extensive international sales management experience spans channel management, strategic marketing and business development for software, hardware and professional services. Recognized for broad technical knowledge of cable and telco infrastructure and expertise in video-on-demand, advertising, OTT and content aggregation, Yefim is a recipient of multiple awards from industry bodies including Canitec (Mexican Cable TV Association), SCTE(Society of Cable & Telecommunications Engineers), ABTA (Brazilian Cable Association), CCTA (Caribbean Cable Association), Tepal (Latin American Cable Association).  Prior to founding Globetek Media in 2012, Yefim held senior sales positions at SeaChange International, a worldwide leader in streaming video, video-on-demand and advertising solutions. He was instrumental in positioning SeaChange as a Video on Demand market leader in these categories throughout Latin America, the Caribbean, Russia and Israel. His major accounts included the largest operators in Latin America such as Telmex, America Movil, Telefonica, Televisa, Oi, Millicom, HBO Latin America, and Megacable. Elsewhere he managed SeaChange’s sales at HOT (Israel’s largest television operator), Akado Media and Renova Media in Russia among many other large video service providers.  Yefim holds a bachelor’s degree in International Studies from Middlebury College in Vermont and a master’s degree in Business Administration from Northwestern University’s Kellogg School of Management. Yefim is based in Miami, Florida.

Felicia Nivoro
CFO/COO

Felicia Nivoro oversees Globetek Media’s operations, accounting, finance and human resources. Felicia has over 20 years of corporate banking and financial consulting experience. She started her career at Citibank in New York as a credit analyst, later moving to Miami as a senior analyst to focus on large global multinational clients with presence in Latin America. After her tenure at Citibank, she has run her own financial consulting business, providing financial analysis services to Grupo Bimbo and Weston Foods. Felicia holds a bachelor’s degree in Finance from the Wharton School at the University of Pennsylvania. Felicia is based in Miami, Florida.

Silvestre Merino
General Manager, Mexico

Silvestre Merino is the General Manager of Mexico for Globetek Media responsible for Sales, Pre-sales, Business Development and Operations in Mexico.  Silvestre is a Telecommunications Engineer with more than 16 years of experience in sales for leading multinational companies in the broadband telecommunication sector. In addition to his strong technical sales and presentation skills, Silvestre has proven expertise in areas such as customer service, systems implementation and program/project management. Silvestre has current professional certifications from SeaChange (VOD and DPI Insertion) Motorola (Digital Headend/DAC and Interactive Network) and Verimatrix (VCAS, DVB, OTT).Prior to joining Globetek Media, Silvestre worked for more than six years at TVC Latin America in charge of pre-sales, technical support and professional services organizations for the IP business unit for all of Latin America. Silvestre has a bachelor’s degree in Telecommunication Engineering from Instituto Tecnologico Autonomo de Mexico. Silvestre is based in Mexico City, Mexico.

Bruno Cerball
General Manager, CALA

Bruno Cerball is the General Manager of Latin America for Globetek Media responsible for Sales, Pre-sales, Business Development and Operations in Latin America. Prior to joining Globetek, Bruno was a regional sales director for Thomson Video Networks where he was in charge of sales of advanced compression and digital processing solutions in the Andean region of Latin America and the Caribbean. In the past Bruno has led product and solution sales teams in video, data and telephony for CATV, DTH and IPTV platforms, across the Americas.  He began his career in 2001 as a financial advisor to a small cable television operator in Bolivia.  In 2002, Bruno joined International Cable Corp in Boston, where he opened and developed the Latin America customer portfolio for RF and opto-electonic CATV solutions.  He was expatriated to Venezuela to establish local sales and consultancy presence on a very dynamic market.  In 2009, he assumed the role of director for international sales for 3 consecutive years, consolidating the company’s influence on the regional CATV operators. Having lived and worked in Spain, Belgium, USA, Venezuela and Colombia has given him a sharp and global perspective of the trends and markets of the broadband delivery industry.  Bruno holds a bachelor’s and master’s degree in economics from Universite Catholique de Louvain, Belgium.  He is fluent in French, Spanish, English, Portuguese and Dutch.  Bruno is based in Bogota, Colombia.

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